Australians split roughly half and half between iPhone and Android, so an iOS-only launch can leave out close to half the people you built it for. The opposite mistake costs money: two separate native apps mean two codebases, two teams and every feature paid for twice.
The fix is to start from who opens the app and where. Customers skew to iPhone, field staff often carry rugged Android handsets, and a public service has to reach everyone. Get that right and you launch to the people who matter in one release, at one build cost.





