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Foil Drive wins Beyond Borders Business of the Year
Foil Drive wins Beyond Borders Business of the Year

Congratulations to Foil Drive, named Beyond Borders Business of the Year at the 2026 South Australian Premier's Business and Export Awards . Foil Drive invented Foil Assist, a retrofit electric kit for hydrofoils, engineered and assembled in Adelaide. According to the awards, more than 80 per cent of its revenue now comes from offshore, across more than 40 countries and over 300 dealers. It grew f

20 October 2026View
The product doesn't end at the hardware: why UX is part of what you ship
The product doesn't end at the hardware: why UX is part of what you ship

CodeFish designed and built the web version of the new CERES Portal, including tag registration, while CERES TAG's GEN6 tag itself won a 2026 Good Design Award. The farmer buys the whole experience, from box to first data point, not just the tag. Congratulations to the CERES TAG team and to Clandestine Design Group, who designed the GEN6 tag with them. We did not design the tag. We designed the ex

8 October 2026View
EnergyFlex wins a 2026 Good Design Award for digital design
EnergyFlex wins a 2026 Good Design Award for digital design

Yes, the EnergyFlex app won a 2026 Australian Good Design Award in the Digital, Apps and Software category, credited to EnergyFlex and CodeFish Studio. EnergyFlex reads smart meter data through the Consumer Data Right to show what a plan costs, when power is cheapest and what to change. Congratulations to the EnergyFlex team. EnergyFlex is a free platform that helps households, renters and busines

7 October 2026View
Software that sticks. How to get it right.
Software that sticks. How to get it right.

Staff go back to spreadsheets when new software quietly fails: they close jobs to tick a box and run the real work on a spreadsheet and a whiteboard. Adoption has to be designed in, starting with the daily task and the first three weeks after launch, not hoped for. Six weeks after launch, the operations manager opens the new job system to pull the monthly report. The dashboard looks the way it did

5 October 2026View
AI is just a tool. Start with the problem, not the model.
AI is just a tool. Start with the problem, not the model.

Start with the problem that is costing your business money, then pick the tool, because AI is one option and not the answer. We have seen this pattern before with apps in 2012, blockchain in 2016 and IoT in 2019, and the projects that pay off, like a two-day quote cut to two hours, solve a named problem. Almost every strategy workshop I sit in ends the same way. Someone writes the problem on the w

29 September 2026View
CodeFish is now listed in South Australia's AI Capability Directory
CodeFish is now listed in South Australia's AI Capability Directory

Yes, CodeFish Studio is listed in the AI Capability Directory SA, run by the South Australian Department of State Development. The directory lists local firms by what they deliver and checks each for a real SA presence, and our listing covers AI agents, intelligent automation, document processing and integration. The directory exists to answer a simple question: if you are a South Australian busin

23 September 2026View
You and your competitor are paying the same vendor to run the same business
You and your competitor are paying the same vendor to run the same business

Yes, on the work that sets you apart, because paying for the same platform as your competitors funds a shared roadmap built for everyone in your industry. Rent the plumbing like payroll and accounting, but own the software that drives your edge so that edge stays yours. There is a line item in your accounts that goes out every month without anyone thinking about it. Somewhere across town, a busine

15 September 2026View
Design discipline costs less, and presents better
Design discipline costs less, and presents better

Inconsistent design rarely shows as a line item; it shows as the same argument every second sprint and two versions of the same screen built by people who never compared notes. Settling the rules once, with a named owner, costs less than adding more components, tools or AI-generated screens. Every piece you bought was nice. The chair, the rug, the lamp. Then it all landed in the same room and noth

10 September 2026View